Regional tourism organisations and industry stakeholders have welcomed the government’s plan to invest in a new national destination management team.
Tourism Minister Peeni Henare says the direct funding of regional destination management plans is something a Labour government would look at after the election in October.
The new team will be funded from the IVL and will help regions address tourism pressures.
The new DMP also charts a path towards resolving the vital issue of sustainable funding.
Tourism NZ is not lumbered with destination management so why should RTOs be?
The findings will inform the region’s destination management plan.
Visit Ruapehu says its destination management plan has a focus on reciprocity and responsibility as a result of feedback from the community.
The plan also supports the establishment of a local visitor levy to address infrastructure pressures.
ChristchurchNZ picked the agencies to lead work on the city’s destination management and new place brand plans.
Trust Tairāwhiti is asking for input from the community to help develop a destination management plan for the wider Gisborne area.
International visitor spend in Dunedin may not fully recover to pre-Covid levels until 2029-2030 at the earliest, according to a new report.
There is very little in the way of paid attractions for visitors beyond the ‘hero’ experience of visiting Kāpiti Island.
Smaller regional tourism organisations are leveraging their weight differently in the post-Covid world.
The Milford Opportunities masterplan project is set to be launched publicly at the Te Anau Club on Wednesday 28 July at 11am.
Mackenzie District Council is inviting public engagement from 6 July – 13 August on the creation of a 100-year vision for the region as a first step towards a destination management plan.
The boom in tourism this summer is turning the attention of regional marketers towards destination management, in an effort to balance industry growth and local community satisfaction.