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The Business of Tourism
 
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The Business of Tourism

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Tuesday 05 March 2024
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Campaigns

West Coast wanderer eyes Wikipedia to boost tourism 12th July 2022 /

West Coast wanderer eyes Wikipedia to boost tourism

A Southland man’s efforts to improve the quality of information about the West Coast’s popular tourist sites is using a somewhat understated tool for the job – Wikipedia.


Diplomats get a taste of Tauranga 10th June 2022

Diplomats get a taste of Tauranga

Western Bay of Plenty economic development agency Priority One is hosting a delegation of New Zealand and Australian-based Heads of Mission, Ambassadors and High Commissioners from 37 countries this week.


Accor signs rugby sevens and Black Fern star Ruby Tui 9th June 2022 /

Accor signs rugby sevens and Black Fern star Ruby Tui

New Zealand’s biggest hotel operator has signed-up one of the country’s biggest female rugby stars to promote the brand.


SOUTH launches Powder Highway to attract Aussies 31st May 2022 /

SOUTH launches Powder Highway to attract Aussies

SOUTH launches a new ski product designed to attract Australian visitors.


New partnership to target North America for ‘Auckland – Queenstown’ experiences 25th May 2022 /

New partnership to target North America for ‘Auckland – Queenstown’ experiences

A partnership between two RTOs and Auckland Airport aims to bring North American visitors to New Zealand for an “Auckland – Queenstown experience”.


Campaign reveals 150 reasons to visit Hurunui 17th May 2022 /

Campaign reveals 150 reasons to visit Hurunui

Hurunui Tourism has published the official list of 150 reasons why people should visit the North Canterbury region of Hurunui.


Watch: Celebrating the re-opening of NZ’s border 3rd May 2022 /

Watch: Celebrating the re-opening of NZ’s border

The new campaign is released globally as NZ welcomes back travellers from around 60 visa waiver countries.


Auckland hoteliers launch 10k room nights campaign 3rd May 2022 /

Auckland hoteliers launch 10k room nights campaign

Novotel Auckland Airport, Katalyma Hotels & Hospitality, Cordis Auckland and SkyCity Hotel are among 59 accommodation providers participating in a new campaign to attract New Zealanders to Auckland.


Hurunui campaign wants your reasons for visiting 22nd April 2022 /

Hurunui campaign wants your reasons for visiting

Hurunui Tourism is calling on local tourism operators, residents and visitors to share their reasons why Kiwis should visit Hurunui.


NZSki spins Shark Tank in new campaign 4th April 2022 /

NZSki spins Shark Tank in new campaign

NZSki launches a new marketing campaign that takes a spin on popular reality TV show Shark Tank.


INZ working on campaign to attract working holidaymakers – PM 30th March 2022 /

INZ working on campaign to attract working holidaymakers – PM

Immigration New Zealand is working on campaigns to attract working holiday visa visitors, according to Prime Minister Jacinda Arden.


Watch: 24 hours in Queenstown 30th March 2022 /

Watch: 24 hours in Queenstown

NZSki primes us all for winter with 24 hours in Queenstown.


Lake Wānaka Tourism launches $10k film award 24th March 2022 /

Lake Wānaka Tourism launches $10k film award

Lake Wānaka Tourism, in partnership with creative media firm Monster Children Group, has launched an inaugural short film award worth $10,000.


Watch: New Zealand returns! 17th March 2022 /

Watch: New Zealand returns!

Yes, it’s been a while but New Zealand returns!


Tourism New Zealand to launch new Australia campaign 16th March 2022 /

Tourism New Zealand to launch new Australia campaign

A new campaign to attract Australians to New Zealand will start this week, says Tourism Minister Stuart Nash.


Jetstar launches ‘return for free’ domestic campaign 9th March 2022 /

Jetstar launches ‘return for free’ domestic campaign

Jetstar has launched a promotion that will offer the return leg of all domestic flights for free over the May-July and July-September periods.


Watch: Top of the south road trip 8th March 2022

Watch: Top of the south road trip

So much to see and do, as seen in this joint top of the south road trip campaign encompassing Marlborough, Kaikoura, Hurunui, West Coast and Nelson.


Watch: Welcome Back New Zealand 4th March 2022 /

Watch: Welcome Back New Zealand

Destination Gold Coast makes an emotional pitch for Kiwi visitors, heading back there again without needing to self-isolate upon their return to New Zealand.


Jetstar offers $22 fares in 24-hour sale 22nd February 2022 /

Jetstar offers $22 fares in 24-hour sale

Jetstar is offering $22 fares on sale from 12.00am today, 22 February, to 11.59pm tonight.


DQ campaign puts spotlight on operators 18th February 2022 /

DQ campaign puts spotlight on operators

Destination Queenstown has launched a new video series celebrating those within the visitor industry.


Hauraki Coromandel tourism economy at “critical point” 25th November 2021 /

Hauraki Coromandel tourism economy at “critical point”

The Coromandel tourism industry is counting on a busy summer after visitor spend fell 34% between August and October 2021, compared with the same period last year.


NZ looks on as Aus sees Singaporean tourists, students return 22nd November 2021 /

NZ looks on as Aus sees Singaporean tourists, students return

Tourism Australia launches a A$4m campaign to drive visitation from Singapore.


Hospitality NZ launches ‘We’re Ready’ campaign 15th November 2021 /

Hospitality NZ launches ‘We’re Ready’ campaign

Hospitality venues and accommodation operators will this week start a campaign to re-open their doors.


West Coast launches holiday campaign with $100 offer 2nd November 2021 /

West Coast launches holiday campaign with $100 offer

Development West Coast’s Holiday Booster campaign is offering $100 off tourist packages to entice people to explore the region over summer.


NRDA launches ‘One Hundred Ways’ over 100 days campaign 19th October 2021 /

NRDA launches ‘One Hundred Ways’ over 100 days campaign

Nelson Regional Development Agency has launched its One Hundred Ways domestic campaign designed to showcase the diversity of experiences on offer in Nelson Tasman.


Campaign highlighting new features of Kāpiti Island launches 12th October 2021 /

Campaign highlighting new features of Kāpiti Island launches

Kāpiti Coast District Council has launched a new marketing campaign to highlight new or little know features of Kāpiti Island.


GOOD Travel, GO Rentals partner for Tesla touring 17th September 2021 /

GOOD Travel, GO Rentals partner for Tesla touring

Wellington social enterprise GOOD Travel has entered into a partnership with GO Rentals to allow touring the South Island in a Tesla Model 3 electric vehicle.


Waikato re-launches Mighty Local to promote local businesses 3rd September 2021

Waikato re-launches Mighty Local to promote local businesses

Hamilton & Waikato Tourism has re-launched its Mighty Local website to showcase non-essential businesses in the region and encourage people to ‘buy, eat, shop and visit local’ at alert level 3 and lower.


Tourism New Zealand assessing domestic marketing activity 18th August 2021 /

Tourism New Zealand assessing domestic marketing activity

Tourism New Zealand will assess any live domestic marketing following New Zealand’s move to Covid-19 alert level 4 lockdown.


Westland launches free $50 petrol promo to entice visitors 2nd August 2021

Westland launches free $50 petrol promo to entice visitors

Visitors are being offered a free $50 fuel voucher to entice them to visit South Westland.


Jetstar launches domestic sale, flights start at $32 23rd July 2021 /

Jetstar launches domestic sale, flights start at $32

Jetstar has released 40,000 low fare tickets, starting from $32, across five domestic routes as part of its Explore NZ Sale campaign.


Waitaki’s ‘Sweet Spot’ campaign moves to second phase 22nd July 2021

Waitaki’s ‘Sweet Spot’ campaign moves to second phase

Second phase to promote accommodation, food activities and local attractions using photos.


Tourism NZ’s $30m media spend – where it all went 19th July 2021 /

Tourism NZ’s $30m media spend – where it all went

Social media spend is the biggest component in a year when the agency marketed mainly at home.


Rotorua launches local stories campaign 7th July 2021 /

Rotorua launches local stories campaign

Rotorua is launching a campaign to focus on the identity of the region and the people who live there.


Queenstown launches economic diversification campaign 6th July 2021 /

Queenstown launches economic diversification campaign

Queenstown Lakes has launched a campaign to attract business leaders, employers, and talent to the district to help diversify its economy from tourism.


One year on: How TNZ will evolve its domestic campaign 16th June 2021 /

One year on: How TNZ will evolve its domestic campaign

Tourism New Zealand says it has four areas of focus to further develop the domestic work it started a year ago.


Attract Aussies, keep long haul “dreaming” focus for TNZ 8th June 2021 /

Attract Aussies, keep long haul “dreaming” focus for TNZ

And stimulating the domestic market remains a top priority for the agency, says chief executive René de Monchy.


New Kāpiti tourism campaign targets Wellingtonians 31st May 2021

New Kāpiti tourism campaign targets Wellingtonians

‘Recharge in Kapiti’ campaign with prizes valued at $2000, with entries closing 20 June.


Venture Taranaki launches Taranaki Story 28th May 2021

Venture Taranaki launches Taranaki Story

Venture Taranaki has made available over 400 assets and resources as part of its new Taranaki Story initiative to support regional enterprises.


Wellington to launch $280k ‘classic Kiwi’ Aus campaign 27th May 2021 /

Wellington to launch $280k ‘classic Kiwi’ Aus campaign

WellingtonNZ is to launch its Wellington Welcome campaign targeting potential visitors from Australia on Monday 31 May.


Marketing campaign aims to boost Avis car rentals 24th May 2021 /

Marketing campaign aims to boost Avis car rentals

The campaign aims to streamline booking processes and get people on the road quickly.


Campaign showcases Waitaki as NZ’s ‘sweet spot’ 17th May 2021 /

Campaign showcases Waitaki as NZ’s ‘sweet spot’

Tourism Waitaki’s 16-week winter campaign will include a nine-episode web series on its website and social media channels.


DQ’s ‘Home of Winter Adventure’ preps for Aus launch 11th May 2021 /

DQ’s ‘Home of Winter Adventure’ preps for Aus launch

The new campaign would launch on 23 May in New Zealand and Australia.


‘Get an Aussie in free’ at Waitomo Glowworm Caves 11th May 2021

‘Get an Aussie in free’ at Waitomo Glowworm Caves

New campaign aims to drive visitation to region, runs to 30 June.


TNZ activates ‘Recharge Season’ campaign 29th April 2021 /

TNZ activates ‘Recharge Season’ campaign

Tourism New Zealand has turned on its new Recharge Season campaign, which asks Kiwis to take an ‘active break’ instead of a ‘flop and drop’.


Lack of new TNZ Australia campaign raises questions in Parliament 28th April 2021 /

Lack of new TNZ Australia campaign raises questions in Parliament

The lack of a new Tourism New Zealand campaign into the Australian market following the start of the trans-Tasman bubble has raised questions in Parliament.


TNZ to leverage Amazon’s LOTR series for international campaign 19th April 2021 /

TNZ to leverage Amazon’s LOTR series for international campaign

The agency says it is “excited to explore opportunities” with Amazon to promote NZ in key visitor markets.


TNZ’s next domestic campaign to create new holiday period: ‘Recharge Season’ 16th April 2021 /

TNZ’s next domestic campaign to create new holiday period: ‘Recharge Season’

‘Active Recharge’ will target Kiwis who can holiday outside typical travel periods.


New Great South campaign aims to “inject some immediacy” 14th April 2021 /

New Great South campaign aims to “inject some immediacy”

Great South’s regional tourism organisations Visit Southland and Visit Fiordland have launched their latest Southland campaign.


TNZ revs Aus engines, shifts from ‘prime’ to ‘ignite’ 13th April 2021 /

TNZ revs Aus engines, shifts from ‘prime’ to ‘ignite’

A new creative platform is scheduled for early May lift-off, says Tourism New Zealand general manager for Australia, Andrew Waddel.