Tourism continues to grow in Taranaki with increasing air passenger numbers, tourism spending, and guest nights.
Strong visitor spend in Whanganui, Taranaki, and Manawatū point to a shift in travel behaviour as people get off the beaten track and seek immersive experiences, say the regions’ Western Marketing Alliance.
Venture Taranaki is seeking local entrepreneurs who could benefit from a business boost.
International guest nights in New Plymouth rose to 6,900 in September 2023, up 213.6% from the same month last year, according to the latest figures from the Accommodation Data Programme.
A travel planning app has received a commendation for best practice innovation at the Economic Development New Zealand Awards.
The plan aims to attract 28 vessels to the region annually by 2028.
Tourism recovery in Taranaki is recovering, with annual visitor spend to the year ended April 2023 reaching just over $300m, a 20.6% increase compared to 2022.
Venture Taranaki is facilitating a number of capability-building activities for the region’s established, early-stage and budding food and beverage enterprises throughout June and July.
Total visitor expenditure in Taranaki increased by 10.9% in the year to October 2022, according to Te Puna Umanga/Venture Taranaki.
More than 70 international students have arrived in Taranaki to begin their education at schools and universities in the region.
Venture Taranaki has renewed its partnership with the Ministry of Business, Innovation and Employment and Callaghan Innovation.
Taranaki is among the top seven regions in the country for visitor spend for the year ending February 2022, says Venture Taranaki.
A group of 20 Taranaki food and beverage producers are coming together to showcase their products in Eltham, the home of New Zealand’s first cheese exports.
But they are unlikely to have the usual crowds of Aucklanders, says Venture Taranaki’s CEO