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The Business of Tourism
 
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Tuesday 05 March 2024
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CEDA

Strong lower North Island visitor spend signals changes in travel 14th December 2023 / /

Strong lower North Island visitor spend signals changes in travel

Strong visitor spend in Whanganui, Taranaki, and Manawatū point to a shift in travel behaviour as people get off the beaten track and seek immersive experiences, say the regions’ Western Marketing Alliance.


Regions lean into quirky in campaigns to entice visitors 3rd November 2022 /

Regions lean into quirky in campaigns to entice visitors

Manawatū and the West Coast are taking a tongue-in-cheek approach to attracting visitors to their regions over the summer, with the launch of two new ad campaigns.


“We’re not a one trick pony” – CEDA’s new boss on Manawatū tourism 17th February 2022 /

“We’re not a one trick pony” – CEDA’s new boss on Manawatū tourism

CEO Jerry Shearman lays out his tourism priorities for the region.


CEDA to refresh DMP, develop tourism products with $1m 22nd September 2021

CEDA to refresh DMP, develop tourism products with $1m

CEDA plans to spend the $1m awarded as part of the government’s Tourism Communities plan on refreshing its destination management plan, developing capability, marketing to drive visitation in the shoulder season, and product development.


Proposals remain open as Manawatū events secure regional events funding 12th August 2021 /

Proposals remain open as Manawatū events secure regional events funding

Two events in the Manawatū region received funding from the government’s $50m Regional Events Fund.


CEDA to seek investment for key tourism assets 26th May 2021 /

CEDA to seek investment for key tourism assets

The agency will look for funding for two tourism-related developments in the Manawatū.


Beyond dolphins, bungy jumping – a blueprint for domestic tourism 25th May 2021 /

Beyond dolphins, bungy jumping – a blueprint for domestic tourism

CEDA’s Linda Stewart calls it a day but she’s proud of what the agency has achieved in tourism.


CEDA launches spring, summer campaign 23rd November 2020 /

CEDA launches spring, summer campaign

The Central Economic Development Agency has launched a new How Manawatū Are You spring-summer visitor campaign.


Free digital workshop for tourism, hospo operators 20th October 2020 /

Free digital workshop for tourism, hospo operators

Central Economic and Development Agency is providing tourism and hospitality businesses with a free workshop to help their marketing.


Why NZ tourism’s ‘marketing-first’ approach is not sustainable 10th September 2020 /

Why NZ tourism’s ‘marketing-first’ approach is not sustainable

CEDA CEO Linda Stewart calls for a systemic change to the country’s tourism economy.


ManawatuNZ visual library goes live 3rd September 2020 /

ManawatuNZ visual library goes live

The Central Economic Development Agency has launched the ManawatuNZ Visual Library, providing a free resource of imagery and videos to help businesses and locals showcase Palmerston North and the Manawatū.


Applications open for new major events fund 8th October 2017 / /

Applications open for new major events fund

Applications are now open for the new Major Events Fund, helping event organisers to build iconic events right here in Manawatu.


Tourism businesses to benefit from new toolbox 26th September 2017

Tourism businesses to benefit from new toolbox

Tourism businesses are among those that could benefit from access to support, advice and resources from a new website that aims to help businesses in the Horizons region grow and flourish.


Palmerston North wins conferences worth $1m 21st July 2017

Palmerston North wins conferences worth $1m

Several conferences with a combined value at almost $1m have been secured by the Central Economic Development Agency.