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It may not yet be clear when the Chinese visitor market will fully recover but emerging trends could be a valuable opportunity, says TNZ’s CEO.
Tourism New Zealand CEO René de Monchy says he has had “really good” meetings with the new tourism and hospitality minister.
The new tourism and hospitality minister tells the Ticker his priorities for the portfolio.
Tourism New Zealand says it achieved 10 out of 11 performance goals in its 2023 fiscal year, only failing on the level of its stakeholder engagement, according to its latest annual report.
Tourism New Zealand has won the Best Marketing Award at the International Congress and Convention Association’s annual awards.
The operators are working with TNZ to showcase indigenous culture and storytelling to international audiences.
Australian visitors spent $1.59bn in the year to June 2023, up 20.5% from the same corresponding period in pre-Covid 2019.
Tourism New Zealand’s WeChat Pay pilot programme targeting the Chinese visitor market is now well underway.
Tourism New Zealand uses the brand power of Kiwi film director and actor Taika Waititi to promote the country overseas.
Tourism New Zealand says Asia is a priority to help drive more off-peak visitors to New Zealand.
Tourism New Zealand and 45 conference leaders from across the country rounded out Business Events Week with a celebration of the industry in Auckland on Friday.
Tourism New Zealand says it trained more than 650 travel sellers in Southeast Asia to attract high-quality visitors during its roadshow to the region.
Tough economic conditions are not deterring travel, but fewer in the UK and Germany are considering NZ.
The agency’s Asia GM says NZ’s appeal is “very, very high” in key markets across the region.
The Beautiful Game FIFA Women’s World Cup campaign from Tourism New Zealand and Mackenzie Tourism has generated close to $20m in equivalent advertising value.
Improving air connectivity with the country would boost NZ tourism and trade, says Damien O’Connor.
Tens of millions of dollars is being clawed back from TNZ and the Innovation Programme for Tourism Recovery.
The British now have a stronger awareness of New Zealand’s cultural experiences and attractions thanks to an advertising push by Tourism New Zealand and former English international footballer Hope Powell.
Tourism New Zealand says its $5m If You Seek campaign has led to “record high” brand preference in promoting the country as a holiday destination in key markets such as the US and China.
The arrivals, spread over three months, will stay in Auckland, Queenstown, and also visit Rotorua and Aoraki Mount Cook.
Support for tourism in Aotearoa New Zealand has increased, according to research from Tourism New Zealand.
Tourism New Zealand and Trip.com have signed a memorandum of understanding that will see New Zealand promoted as a destination across Asia Pacific.
Tourism New Zealand has launched a $575k campaign to help attract visitors to the FIFA Women’s World Cup 2023 starting in July.
Kiwibank co-founder and its former CEO, Paul Brock, will take over from Jamie Tuuta.
Geopolitical conflict and the cost of living are having an impact on decision-making and consumers’ travel readiness, new research from TNZ shows.
Tourism New Zealand is ending its domestic research work, leaving a hole in being able to see how Kiwis perceive travelling at home.
The agency manages to maintain its budget for the 2023-24 year.
Travel sellers from key visitor markets including Singapore, Japan, Korea, India, North America, the UK, Germany and Australia have visited regions around New Zealand.
After three years of campaigning at home, it will focus only on promoting the country overseas from 1 July.
Tourism New Zealand wanted to continue domestic marketing work as part of its portfolio approach to key visitor markets.
“Ultimately, it’s a decision for MBIE and the minister on what they want as the future role for Tourism New Zealand” – René de Monchy.
Christchurch Airport and Tourism New Zealand have formed a three-year partnership to grow tourism in the South Island.
NZ’s reputation as an outdoor experiential destination could help drive Chinese visitation.
Tourism New Zealand has launched an industry survey to understand what needs there are around relevant, timely and useful information and insight related to its work.
The tourism recovery will take “multiple years” to return to stability despite early indications of strong demand, says René de Monchy.
Holiday parks have seen certification decline, prompting fears they may be missing out on valuable TNZ activities.
Kiwi Link North America 2022 has wrapped up in Los Angeles, marking a successful end to the first Tourism New Zealand trade event in the United States since the pandemic.
The desire to travel to New Zealand remains strong in ‘active considerers’ with airfares and Covid disruption the top concerns for overseas markets, according to a Tourism New Zealand analysis.
Tourism New Zealand is recruiting a minimum of 40 operators to go to the US in July to help reignite the international travel trade.
Tourism New Zealand’s CEO looks back on 2021 and outlines the agency’s priorities and challenges for the year ahead.
But the industry can recover to pre-Covid levels in 2024 if quarantine-free travel restarts soon.
International airlines need to know in Q1 next year so they can include New Zealand for summer 2022-23.
Qualmark will be getting some Covid-19 lessons from abroad with the return of Steve Dixon to New Zealand take up the GM role.
Tourism New Zealand has created its own online hub for operators to offer consumers experiences as gifts.
Tourism New Zealand is hosting the Hui Kaihāpai Virtual Travel Expo for New Zealand specialists in Australia.
Two Tourism New Zealand board roles are expected to come up this week.
Tourism New Zealand will assess any live domestic marketing following New Zealand’s move to Covid-19 alert level 4 lockdown.
