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I love cruise, those beautiful ships with the allure of faraway places and the sheer vibrancy and excitement that they bring to our regions and cities. The cruise industry in New Zealand is full of people completely committed to making everybody happy, and they have put their economic lives on the line to make their businesses successful and cruise friendly.

So, why do we still see so much negativity towards cruise from the officials that should be helping us?

A few examples (there are lots more) from the last few days, months and years that have really got up my nose; now that I’ve left I can vent my anger and maybe burn a few bridges. I’m getting grumpier every day, and I don’t have to be diplomatic any more.

The first is the Milford Opportunities Project group, funded by government. One of this group’s aims, without any consultation or even warning, was to decide to ban cruise ships from Milford Sound (in addition to some of the other daft things they came up with). 

Banning anything from anywhere is never a great idea, but taking away one of the reasons why visitors want to come to our beautiful country is just silly. And now the cruise industry is forced to justify why it should be in Fiordland, a place where ships are very well managed by the Southland Regional Council, and where it helps fund coastal science in a place mostly devoid of ratepayers. This has to be sorted as MOP is putting at risk a cornerstone of our tourism industry.

Next up: why does ECan think it will cost a million dollars to run coaches to take cruise passengers from Lyttelton to Christchurch and return? Who is dreaming up these numbers? Why do they want to fuel anti-cruise sentiment in their community? Cruise lines are already providing coaches to take passengers into the city at a reasonable cost without any need for a subsidy from the Christchurch City Council. I hope that this is still under investigation, and will reach a reasonable solution before the next cruise season begins.

The last one (for now anyhow) and this is a biggie. Stats NZ and the Ministry of Business, Innovation and Employment have decided that cruise statistics will no longer be analysed! I had my head in my hands when we were told that one. I don’t particularly subscribe to any conspiracy theories, but really if you want to ignore the economic benefits that cruise brings to New Zealand just don’t measure it. Pretend that it doesn’t exist. Did someone in MBIE decide that would be a good idea? It certainly takes the ‘Innovation’ out of that government department’s name.

Numbers matter and measurement is very important for our regions and for the many small businesses reliant on cruise to pull them through. Without those numbers, how will we know how successful we are?  Dropping out now after having come so far will leave a massive hole in a data trail that has been analysed since 2015. The data is there, it just needs a willingness to do the work that Stats and MBIE must do.

I don’t like to keep reinforcing negativity so a bouquet to the good people in government that I have worked with through dark and difficult times. It was a struggle to get cruise back after Covid and the opposition from some officials was magnified as we faced continual obstruction. But several individuals in Wellington went above and beyond to be helpful and worked with us because they knew it was the right thing to do, even if it might diminish career opportunities. Without them, we might still be waiting to see cruise ships return to New Zealand waters.

These views are my own and the new stars in NZCA will overcome these obstacles I’m sure, but please government be helpful, not hindering.

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This week we again are seeing distorted attention on cruising, but the reality is that years of hard work and planning mean our industry is prepared for the season ahead and is already experienced in dealing with Covid-19.

As we’ve seen all over the world, cruise line health protocols are effective in mitigating the risks of Covid-19 and have allowed cruise lines and health authorities to respond swiftly when cases arise.

Other countries are well ahead of us on the curve. According to Cruise Lines International Association, millions of people have sailed successfully in more than 100 countries where ships have resumed sailing, and the effectiveness of the cruise industry’s pandemic response means close to 100% of the world’s fleet is back in operation.

Though we again see sensational headlines, our most important message holds true – no setting is immune to Covid-19, but the cruise industry and our own health authorities have processes in place for dealing responsibly with the virus. That is exactly what is happening.

Importantly, health authorities and political leaders around our region have shown confidence in the protocols and their role in the new environment we all live with, now that Covid-19 is endemic in our communities.

On land in New Zealand, there are many thousands of cases each day that don’t gain the same attention, but cruise is unreasonably targeted, even though ships have extensive measures in place to respond to any cases identified at sea. 

The industry’s onboard measures, enhanced medical facilities, and detailed response plans are still the most extensive to be found anywhere in tourism and go much further than those you will find in most settings on land.

It has been great to hear the positive comments from so many cruise passengers still able to have the same incredible cruise experience and enjoy their holidays with confidence.

The experience overseas shows this confidence will continue to grow as cruising’s resumption progresses. I know that we have this to look forward to in New Zealand.

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