Christchurch’s new brand aims to boost visitor numbers as well as economic growth around the region, says ChristchurchNZ.
RotoruaNZ and Rydges are partnering on a campaign to attract domestic visitors to the region for rest, relaxation and to help prevent workplace burnout.
Lake Wānaka Tourism has opened entries for its second Monster Children Film Awards, celebrating the theme of regeneration.
Next weekend marks ‘blast off’ for the new Ohakune Carrot Rocket, the tallest carrot rocket in the universe.
The NZ Mountain Safety Council and ACC are asking hunters to ‘have a hmmm’ and ensure their safety as the annual roar season kicks off around the country.
SIXT New Zealand has struck a partnership with Olympic snowboarder Zoi Sadowski-Synnott and World Cup alpine ski racer Piera Hudson in a winter campaign launching next month.
TNZ says the country is in a strong position as a destination of choice for Chinese travellers.
Tourism New Zealand is firing up a $1m domestic campaign encouraging Kiwis to get out of the house and into their city centres.
Air New Zealand has formed a partnership with New Zealand Rugby to become the official airline of the Black Ferns and it has renewed its sponsorship of the All Blacks.
Champagne brand GH Mumm is taking over one room at the QT hotel in Queenstown to promote its Mumm Grand Cordon Rosé.
Destination Hauraki Coromandel has launched a new campaign to attract visitors back to the region.
A campaign promoting the stories and vision for a new development around Mt Cardrona Station aims to capture the spirit of adventure.
Hawke’s Bay Tourism is showcasing the best of ‘Food and Wine Country’ in a new campaign that highlights the region’s offering.
Go with Tourism has launched a new campaign showcasing tourism businesses and employers providing staff with a great working environment.
Sharing the Aroha of Tourism is a national campaign showcasing local operators and their stories.
The campaign encourages visitors to take a journey that makes up a single experience across five regions.
Tourism New Zealand is inviting international business event planners to leverage the ‘If You Seek’ campaign designed to attract international visitors.
Tourism marketers risk damaging Indigenous culture and visitor expectations through cultural stereotypes evident in national campaigns.
The new initiative aims to showcase the positive impact that tourism has on communities and New Zealand.
AirAsia has launched an airfare ‘mega sale’ offering seven million seats discounted to destinations including Auckland.
Manawatū and the West Coast are taking a tongue-in-cheek approach to attracting visitors to their regions over the summer, with the launch of two new ad campaigns.
Tourism Australia has launched its first global campaign since 2016 with a new 9-minute hero film, Come and Say G’day.
Northland Inc has launched a food and beverage marketing campaign enticing visitors to explore the region’s hospitality and indulge in “Long Lunching, Northland Style”.
A new short video showcasing the local Wānaka film industry aims to promote the region as a strong destination for local filmmaking.
Tourism Central Otago has released a new video highlighting key safety messages along the popular new Lake Dunstan cycle trail.
The tourism minister says INZ is under “a great deal of stress” coping with demand as NZ ramps up its promotion.
The new collaborative fund will help launch marketing activity in Q1 2023 with Australia the initial target.
The Within your Wildest Dreams campaign promoting New Zealand as the top holiday destination for Australians has generated significant engagement, says Tourism New Zealand.
The Nelson Regional Development Agency has launched a social media campaign aimed at showcasing the region’s beauty and attracting visitors back to the city.
AirAsia has launched a campaign promising five million discounted seats to destinations including New Zealand.
Campaigns for NZSki, Great South, NZ Mountain Safety Council and Air New Zealand all picked up gongs at the TVNZ – New Zealand Marketing Awards.
The Department of Conservation, Air New Zealand, Great South, Greater Wellington Regional Council, NZSki and Bachcare are amongst finalists at the 2022 TVNZ-NZ Marketing Awards.
Tourism New Zealand and Air New Zealand are launching a joint campaign in the US and Canada today to lure North American travellers to Aotearoa.
Lake Wānaka Tourism has launched a new short film showcasing the region through the lens of creativity, diversity, and inclusivity.
Jetstar has kicked off its spring sale campaign with flights starting from $29 on domestic routes such as Christchurch to Wellington.
It is the first worldwide promotion from the agency in two years.
The tourism recovery will take “multiple years” to return to stability despite early indications of strong demand, says René de Monchy.
AirAsia has launched a campaign to rekindle travellers’ wanderlust to more than 120 destinations, including New Zealand.
Tourism New Zealand says its So hot right now winter campaign is its most successful domestic promotion to date.
A pioneering collaboration between Hawke’s Bay and Dunedin invites people to rediscover the regions.
ChristchurchNZ picked the agencies to lead work on the city’s destination management and new place brand plans.
WellingtonNZ has kicked off a new campaign showcasing the best of Wellington’s businesses in an effort to attract people to the destination to work, live, and play.
Wellington City Council says its city promotions and business support costs the capital’s residents $35.3m every year, with arts and cultural activities costing an additional $24.5m.
A Southland man’s efforts to improve the quality of information about the West Coast’s popular tourist sites is using a somewhat understated tool for the job – Wikipedia.
Tourism New Zealand and Māori instrumentalist Jerome Kavanagh have collaborated on a composition reflecting on the meaning of Matariki.
Air New Zealand has topped the Kantar Corporate Reputation Index for a record eighth year in a row.
RealNZ’s ski experiences are encouraging the industry to take a closer look at how they promote gender inclusion in skiing and sport.
Western Bay of Plenty economic development agency Priority One is hosting a delegation of New Zealand and Australian-based Heads of Mission, Ambassadors and High Commissioners from 37 countries this week.
New Zealand’s biggest hotel operator has signed-up one of the country’s biggest female rugby stars to promote the brand.
A petition to change the country’s official name to Aotearoa has been presented to Parliament.
