Campaigns | Tourism Ticker https://www.tourismticker.com/campaigns/ The Business of Tourism Mon, 04 Mar 2024 19:18:20 +0000 en-NZ hourly 1 212885728 TNZ leans into ‘Kiwiness’ in new campaign https://www.tourismticker.com/2024/03/05/tnz-leans-into-kiwiness-in-new-campaign/ https://www.tourismticker.com/2024/03/05/tnz-leans-into-kiwiness-in-new-campaign/#respond Mon, 04 Mar 2024 18:20:00 +0000 https://www.tourismticker.com/?p=129923 Sorry, you do not have authorisation to view this page! If you would like to view the content on this page you will need to be a Tourism Ticker member. MORE »

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Northland Inc launches visitor campaign https://www.tourismticker.com/2024/02/27/northland-inc-launches-visitor-campaign/ https://www.tourismticker.com/2024/02/27/northland-inc-launches-visitor-campaign/#respond Mon, 26 Feb 2024 18:15:00 +0000 https://www.tourismticker.com/?p=129572 Northland Inc has launched a campaign encouraging visitors to take the scenic route and take in the region at their own pace while work on SH1 through the Brynderwyn Hills takes place.

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West Coast visitor spend tops $30m in Jan https://www.tourismticker.com/2024/02/23/west-coast-visitor-spend-tops-30m-in-jan/ https://www.tourismticker.com/2024/02/23/west-coast-visitor-spend-tops-30m-in-jan/#respond Thu, 22 Feb 2024 18:22:00 +0000 https://www.tourismticker.com/?p=129398 Visitor spend on the West Coast totalled $30.1m in January 2024, with $14.4m of that coming from international visitors.

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F&B producers launch Taste Taranaki map https://www.tourismticker.com/2024/02/23/fb-producers-launch-taste-taranaki-map/ https://www.tourismticker.com/2024/02/23/fb-producers-launch-taste-taranaki-map/#respond Thu, 22 Feb 2024 18:20:00 +0000 https://www.tourismticker.com/?p=129447 Sixteen Taranaki food and drink producers have created the Taste Taranaki Producer Map.

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NZ “punches above its weight” in America – Kiwi-born US tourism leader https://www.tourismticker.com/2024/02/20/nz-punches-above-its-weight-in-america-kiwi-born-us-tourism-leader/ https://www.tourismticker.com/2024/02/20/nz-punches-above-its-weight-in-america-kiwi-born-us-tourism-leader/#respond Mon, 19 Feb 2024 18:50:00 +0000 https://www.tourismticker.com/?p=129149 New Zealand should lean into creativity to attract more of the American market, says Illinois Office of Tourism’s deputy director, Daniel Thomas.

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Auckland destination programme raises $2m from 130+ partners https://www.tourismticker.com/2024/02/15/auckland-destination-programme-raises-2m-from-130-partners/ https://www.tourismticker.com/2024/02/15/auckland-destination-programme-raises-2m-from-130-partners/#respond Wed, 14 Feb 2024 18:50:06 +0000 https://www.tourismticker.com/?p=128917 More than 130 partners have helped to raise $2m for Tātaki Auckland Unlimited's Destination Partnership Programme in just over six months since its launch.

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…as René de Monchy gives TNZ’s view on state of China recovery https://www.tourismticker.com/2024/02/13/as-rene-de-monchy-gives-tnzs-view-on-state-of-china-recovery/ https://www.tourismticker.com/2024/02/13/as-rene-de-monchy-gives-tnzs-view-on-state-of-china-recovery/#respond Mon, 12 Feb 2024 18:50:00 +0000 https://www.tourismticker.com/?p=128776 It may not yet be clear when the Chinese visitor market will fully recover but emerging trends could be a valuable opportunity, says TNZ's CEO.

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HWT launches ‘Summer Magic’ campaign https://www.tourismticker.com/2024/02/12/hwt-launches-summer-magic-campaign/ https://www.tourismticker.com/2024/02/12/hwt-launches-summer-magic-campaign/#respond Sun, 11 Feb 2024 18:20:00 +0000 https://www.tourismticker.com/?p=128707 Hamilton and Waikato Tourism has launched its 'Summer Magic' campaign to drive visitation to the region over the next few months.

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NRDA drums up destination love with roses https://www.tourismticker.com/2024/02/12/nrda-drums-up-destination-love-with-roses/ https://www.tourismticker.com/2024/02/12/nrda-drums-up-destination-love-with-roses/#respond Sun, 11 Feb 2024 18:15:00 +0000 https://www.tourismticker.com/?p=128732 Nelson Airport and Nelson Regional Development Agency are hoping to create an air of romance for people looking to jet off on a getaway to the region this Valentine's Day.

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TNZ drives US for year-round visitation https://www.tourismticker.com/2024/02/02/tnz-drives-us-for-year-round-visitation/ https://www.tourismticker.com/2024/02/02/tnz-drives-us-for-year-round-visitation/#respond Thu, 01 Feb 2024 18:25:00 +0000 https://www.tourismticker.com/?p=128308 Tourism New Zealand is campaigning in the United States to entice more visitors to New Zealand amid what it calls a strong summer.

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Hospitality NZ in for digital overhaul https://www.tourismticker.com/2024/01/31/hospitality-nz-in-for-digital-overhaul/ https://www.tourismticker.com/2024/01/31/hospitality-nz-in-for-digital-overhaul/#respond Tue, 30 Jan 2024 18:20:00 +0000 https://www.tourismticker.com/?p=128153 Hospitality New Zealand’s new five-year strategic plan includes ambitions to empower members with enhanced digital capability using data-driven insights and best-practice tactics.

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Operators invited to participate in Coromandel campaign https://www.tourismticker.com/2024/01/22/operators-invited-to-participate-in-coromandel-campaign/ https://www.tourismticker.com/2024/01/22/operators-invited-to-participate-in-coromandel-campaign/#respond Sun, 21 Jan 2024 18:15:00 +0000 https://www.tourismticker.com/?p=127585 Tourism businesses are being invited to take part in Destination Hauraki Coromandel’s Coromandel Cure campaign.

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Dunedin destination campaign launched https://www.tourismticker.com/2023/12/12/dunedin-destination-campaign-launched/ https://www.tourismticker.com/2023/12/12/dunedin-destination-campaign-launched/#respond Mon, 11 Dec 2023 18:27:00 +0000 https://www.tourismticker.com/?p=126896 Enterprise Dunedin has launched a new campaign with a message to challenge visitor perceptions around the city and raise awareness of its profile as a destination.

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DHC claims world first in science-backed $200k campaign https://www.tourismticker.com/2023/11/30/dhc-claims-world-first-in-science-backed-coro-cure-campaign/ https://www.tourismticker.com/2023/11/30/dhc-claims-world-first-in-science-backed-coro-cure-campaign/#respond Wed, 29 Nov 2023 18:40:00 +0000 https://www.tourismticker.com/?p=126330 Destination Hauraki Coromandel has launched a summer campaign it believes is a world first for the way it is supported by science.

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Hawke’s Bay Tourism launches ‘Tastes Like Summer’ campaign https://www.tourismticker.com/2023/11/16/hawkes-bay-tourism-launches-tastes-like-summer-campaign/ https://www.tourismticker.com/2023/11/16/hawkes-bay-tourism-launches-tastes-like-summer-campaign/#respond Wed, 15 Nov 2023 18:25:00 +0000 https://www.tourismticker.com/?p=125482 Hawke's Bay Tourism has launched a new marketing campaign to entice visitors to the region over the summer.

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Nelson operators partner to promote Tāhunanui https://www.tourismticker.com/2023/11/16/nelson-operators-partner-to-promote-tahunanui/ https://www.tourismticker.com/2023/11/16/nelson-operators-partner-to-promote-tahunanui/#respond Wed, 15 Nov 2023 18:15:00 +0000 https://www.tourismticker.com/?p=125486 Eight Nelson tourism and hospitality businesses have joined forces to promote the popular Tāhunanui Beach as a visitor destination this summer.

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DWC restarts ‘Pretty great, actually’ campaign for summer https://www.tourismticker.com/2023/11/13/dwc-restarts-pretty-great-actually-campaign-for-summer/ https://www.tourismticker.com/2023/11/13/dwc-restarts-pretty-great-actually-campaign-for-summer/#respond Sun, 12 Nov 2023 18:20:00 +0000 https://www.tourismticker.com/?p=125289 Development West Coast has restarted its Pretty great, actually campaign for summer, this time with more exposure for operators and broader reach targets.

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TNZ, Māori operators collaborate on international campaign https://www.tourismticker.com/2023/11/02/tnz-maori-operators-collaborate-on-international-campaign/ https://www.tourismticker.com/2023/11/02/tnz-maori-operators-collaborate-on-international-campaign/#respond Wed, 01 Nov 2023 18:35:00 +0000 https://www.tourismticker.com/?p=124813 The operators are working with TNZ to showcase indigenous culture and storytelling to international audiences.

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RotoruaNZ launches ‘Best Summer Ever’ campaign https://www.tourismticker.com/2023/11/02/rotoruanz-launches-best-summer-ever-campaign/ https://www.tourismticker.com/2023/11/02/rotoruanz-launches-best-summer-ever-campaign/#respond Wed, 01 Nov 2023 18:27:00 +0000 https://www.tourismticker.com/?p=124827 RotoruaNZ has launched a new summer campaign to entice visitors to the city.

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Gisborne launches summer marketing campaign https://www.tourismticker.com/2023/10/26/gisborne-launches-summer-marketing-campaign/ https://www.tourismticker.com/2023/10/26/gisborne-launches-summer-marketing-campaign/#respond Wed, 25 Oct 2023 18:20:00 +0000 https://www.tourismticker.com/?p=124472 Trust Tairāwhiti and Tairāwhiti Gisborne have launched a new campaign to entice visitors to the region this summer.

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TCO whets appetite for Otago with Eat.Taste.Central https://www.tourismticker.com/2023/10/18/tco-whets-appetite-for-otago-with-eat-taste-central/ https://www.tourismticker.com/2023/10/18/tco-whets-appetite-for-otago-with-eat-taste-central/#respond Tue, 17 Oct 2023 18:15:00 +0000 https://www.tourismticker.com/?p=124150 Tourism Central Otago's annual food and beverage celebration, Eat.Taste.Central, is back for another two-week festival of flavour showcasing the best of Central Otago food and wine.

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RealNZ appoints media agency to drive engagement https://www.tourismticker.com/2023/10/11/realnz-appoints-media-agency-to-drive-engagement/ https://www.tourismticker.com/2023/10/11/realnz-appoints-media-agency-to-drive-engagement/#respond Tue, 10 Oct 2023 18:17:00 +0000 https://www.tourismticker.com/?p=123690 The appointment aims to help increase visitation and engagement across RealNZ’s experiences in both the domestic and international visitor markets.

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Tourism NZ’s WeChat Pay pilot live with operators https://www.tourismticker.com/2023/10/10/tourism-nzs-wechat-pay-pilot-live-with-operators/ https://www.tourismticker.com/2023/10/10/tourism-nzs-wechat-pay-pilot-live-with-operators/#respond Mon, 09 Oct 2023 18:10:00 +0000 https://www.tourismticker.com/?p=123635 Tourism New Zealand's WeChat Pay pilot programme targeting the Chinese visitor market is now well underway.

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TNZ’s $690k campaign featuring Taika Waititi https://www.tourismticker.com/2023/10/04/tnz-launches-690k-campaign-featuring-taika-waititi/ https://www.tourismticker.com/2023/10/04/tnz-launches-690k-campaign-featuring-taika-waititi/#respond Tue, 03 Oct 2023 18:40:00 +0000 https://www.tourismticker.com/?p=123312 Tourism New Zealand uses the brand power of Kiwi film director and actor Taika Waititi to promote the country overseas.

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Waikato tourism spotlights Waitomo Tiaki https://www.tourismticker.com/2023/10/03/waikato-tourism-spotlights-waitomo-tiaki/ https://www.tourismticker.com/2023/10/03/waikato-tourism-spotlights-waitomo-tiaki/#respond Mon, 02 Oct 2023 18:20:00 +0000 https://www.tourismticker.com/?p=123217 A new effort to promote Waitomo tourism businesses highlights the impact that regenerative tourism can make towards Tiaki (care) and the community.

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Taste of the West Coast campaign launches https://www.tourismticker.com/2023/10/02/taste-of-the-west-coast-campaign-launches/ https://www.tourismticker.com/2023/10/02/taste-of-the-west-coast-campaign-launches/#respond Sun, 01 Oct 2023 18:15:00 +0000 https://www.tourismticker.com/?p=123173 Development West Coast, Monteiths and the West Coast Pie Company are teaming up on a campaign to promote the personality of the region with a combination of a pie and a brew.

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World Cup activation generates $20m EAV – TNZ https://www.tourismticker.com/2023/09/12/world-cup-activation-generates-20m-eav-tnz/ https://www.tourismticker.com/2023/09/12/world-cup-activation-generates-20m-eav-tnz/#respond Mon, 11 Sep 2023 19:25:00 +0000 https://www.tourismticker.com/?p=122132 The Beautiful Game FIFA Women's World Cup campaign from Tourism New Zealand and Mackenzie Tourism has generated close to $20m in equivalent advertising value.

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NRDA campaign targets families for spring holidays https://www.tourismticker.com/2023/09/04/nrda-campaign-targets-families-for-spring-holidays/ https://www.tourismticker.com/2023/09/04/nrda-campaign-targets-families-for-spring-holidays/#respond Sun, 03 Sep 2023 19:25:00 +0000 https://www.tourismticker.com/?p=121690 Nelson Regional Development Agency has launched a new campaign to attract more visitors this spring, particularly families over the September and October school holidays.

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TNZ teams with UK footy star to promote NZ https://www.tourismticker.com/2023/08/18/tnz-teams-with-uk-footy-star-to-promote-nz/ https://www.tourismticker.com/2023/08/18/tnz-teams-with-uk-footy-star-to-promote-nz/#respond Thu, 17 Aug 2023 18:45:00 +0000 https://www.tourismticker.com/?p=120836 The British now have a stronger awareness of New Zealand's cultural experiences and attractions thanks to an advertising push by Tourism New Zealand and former English international footballer Hope Powell.

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One year on: ‘If You Seek’ generates longer visits, higher spend – TNZ https://www.tourismticker.com/2023/08/17/one-year-on-if-you-seek-generates-longer-visits-higher-spend-tnz/ https://www.tourismticker.com/2023/08/17/one-year-on-if-you-seek-generates-longer-visits-higher-spend-tnz/#respond Wed, 16 Aug 2023 19:40:00 +0000 https://www.tourismticker.com/?p=120793 Tourism New Zealand says its $5m If You Seek campaign has led to “record high” brand preference in promoting the country as a holiday destination in key markets such as the US and China.

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Auckland launches new destination programme after raising $1.8m from businesses https://www.tourismticker.com/2023/07/24/auckland-launches-new-destination-programme-after-raising-1-8m-from-businesses/ https://www.tourismticker.com/2023/07/24/auckland-launches-new-destination-programme-after-raising-1-8m-from-businesses/#respond Sun, 23 Jul 2023 19:40:00 +0000 https://www.tourismticker.com/?p=119514 Tātaki Auckland Unlimited has launched its a new initiative to promote the Auckland region after securing nearly $1.8m in membership fees from businesses across the region.

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Selling in uncertainty: RAL fires up marketing in late push of ski season https://www.tourismticker.com/2023/07/05/selling-in-uncertainty-ral-fires-up-marketing-in-late-push-of-ski-season/ https://www.tourismticker.com/2023/07/05/selling-in-uncertainty-ral-fires-up-marketing-in-late-push-of-ski-season/#respond Tue, 04 Jul 2023 19:50:00 +0000 https://www.tourismticker.com/?p=118511 It hasn't been an ideal opening but the operator is focused on moving season passes in compressed two-week campaign.

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TNZ, Trip.com promote NZ to Asia https://www.tourismticker.com/2023/07/04/tourism-nz-trip-com-promote-nz-to-asia/ https://www.tourismticker.com/2023/07/04/tourism-nz-trip-com-promote-nz-to-asia/#respond Mon, 03 Jul 2023 18:57:00 +0000 https://www.tourismticker.com/?p=118473 Tourism New Zealand and Trip.com have signed a memorandum of understanding that will see New Zealand promoted as a destination across Asia Pacific.

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TNZ launches $575k ‘Beautiful Game’ World Cup campaign to drive visitation https://www.tourismticker.com/2023/06/22/tnz-launches-beautiful-game-campaign-to-drive-world-cup-visitation/ https://www.tourismticker.com/2023/06/22/tnz-launches-beautiful-game-campaign-to-drive-world-cup-visitation/#respond Wed, 21 Jun 2023 19:30:00 +0000 https://www.tourismticker.com/?p=117911 Tourism New Zealand has launched a $575k campaign to help attract visitors to the FIFA Women's World Cup 2023 starting in July.

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AirAsia launches $139 Auckland – Sydney sale https://www.tourismticker.com/2023/06/14/airasia-launches-139-auckland-sydney-sale/ https://www.tourismticker.com/2023/06/14/airasia-launches-139-auckland-sydney-sale/#respond Tue, 13 Jun 2023 18:05:00 +0000 https://www.tourismticker.com/?p=117324 AirAsia is offering sale fares between Kuala Lumpur, Sydney and Auckland as part of a new promotion.

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There’s worse places to be: DWC leans into winter to continue beating pre-Covid spend https://www.tourismticker.com/2023/06/07/theres-worse-places-to-be-dwc-leans-into-winter-to-continue-beating-pre-covid-spend/ https://www.tourismticker.com/2023/06/07/theres-worse-places-to-be-dwc-leans-into-winter-to-continue-beating-pre-covid-spend/#respond Tue, 06 Jun 2023 19:45:31 +0000 https://www.tourismticker.com/?p=116593 Development West Coast has pushed into winter with a new light-hearted campaign it hopes will continue the region's strong recovery from the pandemic.

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Wētā creates NZ’s first 3D effects billboard to showcase Unleashed https://www.tourismticker.com/2023/06/06/weta-creates-nzs-first-3d-effects-billboard-to-showcase-unleashed/ https://www.tourismticker.com/2023/06/06/weta-creates-nzs-first-3d-effects-billboard-to-showcase-unleashed/#respond Mon, 05 Jun 2023 18:50:00 +0000 https://www.tourismticker.com/?p=116901 Wētā Workshop, Mediaworks and media agency MBM have teamed up to create New Zealand’s first ever 3D effect digital-out-of-home, or 3DOOH, billboard.

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Tourism New Zealand to end domestic marketing… https://www.tourismticker.com/2023/05/16/tourism-new-zealand-to-end-domestic-marketing/ https://www.tourismticker.com/2023/05/16/tourism-new-zealand-to-end-domestic-marketing/#respond Mon, 15 May 2023 20:00:00 +0000 https://www.tourismticker.com/?p=115740 After three years of campaigning at home, it will focus only on promoting the country overseas from 1 July.

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…despite its desire to continue home campaigns https://www.tourismticker.com/2023/05/16/despite-wanting-to-continue-domestic-campaigning/ https://www.tourismticker.com/2023/05/16/despite-wanting-to-continue-domestic-campaigning/#respond Mon, 15 May 2023 19:55:00 +0000 https://www.tourismticker.com/?p=115744 Tourism New Zealand wanted to continue domestic marketing work as part of its portfolio approach to key visitor markets.

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Could Tourism New Zealand exit the domestic market? https://www.tourismticker.com/2023/05/15/could-tourism-new-zealand-exit-the-domestic-market/ https://www.tourismticker.com/2023/05/15/could-tourism-new-zealand-exit-the-domestic-market/#respond Sun, 14 May 2023 20:00:00 +0000 https://www.tourismticker.com/?p=115338 "Ultimately, it's a decision for MBIE and the minister on what they want as the future role for Tourism New Zealand" - René de Monchy.

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Tourism NZ, Christchurch Airport to grow South Island tourism https://www.tourismticker.com/2023/05/10/tourism-nz-christchurch-airport-to-grow-south-island-tourism/ https://www.tourismticker.com/2023/05/10/tourism-nz-christchurch-airport-to-grow-south-island-tourism/#respond Tue, 09 May 2023 18:59:00 +0000 https://www.tourismticker.com/?p=115276 Christchurch Airport and Tourism New Zealand have formed a three-year partnership to grow tourism in the South Island.

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Air NZ promos 25,000 sale fares to 80 domestic destinations https://www.tourismticker.com/2023/05/05/air-nz-promos-25000-sale-fares-to-80-domestic-destinations/ https://www.tourismticker.com/2023/05/05/air-nz-promos-25000-sale-fares-to-80-domestic-destinations/#respond Thu, 04 May 2023 18:05:00 +0000 https://www.tourismticker.com/?p=114946 Air New Zealand is offering more than 25,000 tickets to 80 domestic destinations as part of its Grab Life By The Seat promotion with Grabaseat.

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RTOs launch Southern Way touring network https://www.tourismticker.com/2023/05/03/rtos-launch-southern-way-touring-network/ https://www.tourismticker.com/2023/05/03/rtos-launch-southern-way-touring-network/#respond Tue, 02 May 2023 18:57:00 +0000 https://www.tourismticker.com/?p=114751 Eight southern regional tourism organisations have unveiled the Southern Way touring initiative.

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Wellington rallies nature lovers for global challenge https://www.tourismticker.com/2023/04/19/wellington-rallies-nature-lovers-for-global-challenge/ https://www.tourismticker.com/2023/04/19/wellington-rallies-nature-lovers-for-global-challenge/#respond Tue, 18 Apr 2023 18:03:00 +0000 https://www.tourismticker.com/?p=113976 Wellington City Council is urging people to get snap-happy with photos of all species big and small ahead of the iNaturalist City Nature Challenge.

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Secret cameras to snap Coromandel visitors in ‘world first’ campaign https://www.tourismticker.com/2023/04/18/secret-cameras-to-snap-prize-winning-coromandel-visitors-in-world-first-campaign/ https://www.tourismticker.com/2023/04/18/secret-cameras-to-snap-prize-winning-coromandel-visitors-in-world-first-campaign/#respond Mon, 17 Apr 2023 19:30:00 +0000 https://www.tourismticker.com/?p=113813 The novel promotion aims to entice people to explore the region over the ANZAC holiday.

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Auckland calls to Australian market https://www.tourismticker.com/2023/04/14/auckland-calls-to-australian-market/ https://www.tourismticker.com/2023/04/14/auckland-calls-to-australian-market/#respond Thu, 13 Apr 2023 18:45:00 +0000 https://www.tourismticker.com/?p=113745 Auckland is once again calling Australian visitors to take a trip across the Tasman this summer and explore what the city has to offer.

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Nelson launches more themed journeys maps https://www.tourismticker.com/2023/04/12/nelson-launches-more-themed-journeys-maps/ https://www.tourismticker.com/2023/04/12/nelson-launches-more-themed-journeys-maps/#respond Tue, 11 Apr 2023 18:35:00 +0000 https://www.tourismticker.com/?p=113595 Nelson Regional Development Agency has launched another 20,000 maps with themed journeys to attract visitors to the region.

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Auckland, Queenstown join forces for US roadshow https://www.tourismticker.com/2023/04/11/auckland-queenstown-join-forces-for-us-roadshow/ https://www.tourismticker.com/2023/04/11/auckland-queenstown-join-forces-for-us-roadshow/#respond Mon, 10 Apr 2023 19:50:00 +0000 https://www.tourismticker.com/?p=113503 An industry-first collaboration between RTOs and Auckland Airport showcases 17 Kiwi operators across eight North American cities.

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Napier top regional destination as Hawke’s Bay launches first post-cyclone campaign https://www.tourismticker.com/2023/04/06/napier-top-regional-destination-as-hawkes-bay-launches-holiday-campaign/ https://www.tourismticker.com/2023/04/06/napier-top-regional-destination-as-hawkes-bay-launches-holiday-campaign/#respond Wed, 05 Apr 2023 19:45:00 +0000 https://www.tourismticker.com/?p=113377 Tourism operators are centre stage in a new campaign to attract visitors to Hawke's Bay over the Easter and school holidays.

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Tourism NZ’s winter campaign entices Aussies with ‘ahhh and ahh’ https://www.tourismticker.com/2023/04/06/tourism-nz-winter-campaign-entices-aussies-with-ahhh-and-ahh/ https://www.tourismticker.com/2023/04/06/tourism-nz-winter-campaign-entices-aussies-with-ahhh-and-ahh/#respond Wed, 05 Apr 2023 18:55:00 +0000 https://www.tourismticker.com/?p=113415 Tourism New Zealand is ramping up its winter campaigning to the Australian market with a complementary take on the If You Seek campaign.

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