2nd February 2024 Marketing / TNZTourism New Zealand is campaigning in the United States to entice more visitors to New Zealand amid what it calls a strong summer.
30th January 2024 Marketing / OpinionBrands have long made use of try before you buy product advertising at hotels, but holiday homes could be more effective locations for brands to reach consumers, write UK researchers.
6th July 2023 Marketing / TomahawkTomahawk is launching a new webinar series called Tourism Tech Talks.
5th July 2023 Marketing / TAUThe new online destination platform aims to stimulate demand for experiences and services.
16th May 2023 MarketingWānaka businesses and organisations keen to feature in a new Monopoly game now have the opportunity to purchase spots on the game board or its pieces.
30th March 2023 Marketing / OpinionA simple rebrand of New York’s iconic slogan from “I” to “we” illustrates the complex challenges of place branding.
2nd March 2023 China / MarketingTourism businesses will need to focus on changes in Chinese tourist thinking and priorities to serve the market as it returns to New Zealand.
6th December 2022 Destination Digital / MarketingOperators are in the midst of a digital transformation for their marketing but does it affect their relationship with trade?
3rd October 2022 Brand / MarketingNew Zealand’s brand value has increased 13% in just over a year.
15th September 2022 Awards / MarketingThe Department of Conservation, Air New Zealand, Great South, Greater Wellington Regional Council, NZSki and Bachcare are amongst finalists at the 2022 TVNZ-NZ Marketing Awards.
13th July 2022 MarketingWellington City Council says its city promotions and business support costs the capital’s residents $35.3m every year, with arts and cultural activities costing an additional $24.5m.
12th July 2022 Campaigns / MarketingA Southland man’s efforts to improve the quality of information about the West Coast’s popular tourist sites is using a somewhat understated tool for the job – Wikipedia.
17th June 2022 MarketingAn industry panel is being set up to provide operators with free advice on their marketing needs.
16th November 2021 Digital / MarketingOnline tourism and hospitality marketing platform Try Local is offering free listings to operators due to the ongoing impacts of Covid.
8th July 2021 Marketing / TNZTourism New Zealand has opened requests for proposals for a global email and direct marketing tender.
6th July 2020 MarketingFormer ANZ Nature Tours owner Frank Hildebrandt is ramping up his New Zealand Card promotional system, which offers operators an alternative route to reach domestic and, when they return, international independent travellers.
4th September 2018 Attraction / MarketingHobbiton Movie Set has teamed up with an external marketing agency for the first time as it transitions to a digital-led marketing strategy.
