Hamilton and Waikato Tourism has launched its ‘Summer Magic’ campaign to drive visitation to the region over the next few months.
The RTO’s budget comes under pressure as funders look to cut back.
Booming Waikato tourism has boosted visitor spend to $148m in October.
Representatives from Hamilton and its sister city Chengdu in China have come together to explore opportunities for tourism, education and the economy this week.
A new effort to promote Waitomo tourism businesses highlights the impact that regenerative tourism can make towards Tiaki (care) and the community.
Hamilton and Waikato Tourism is seeking ambassadors who can share the values of manaakitanga hospitality and kaitiakitanga caring for the environment with visitors to the region.
The FIFA Women’s World Cup could bring more than 12,500 international travellers to and around Waikato during the tournament, according to Hamilton & Waikato Tourism.
Hamilton Gardens has made it into the top 1% of travel experiences in the world according to Tripadvisor’s 2023 Travelers’ Choice Best of the Best awards.
The vast majority say they have benefited from tourism, but they want more done to minimise its negative impacts.
Visitation and spending have been boosted by Mighty Waikato campaigns, says the RTO.
Coping with the visitor influx will require “a regional effort”.
Strong air travel and tourism contributed to Waikato Regional Airport Limited’s (WRAL) net surplus after tax of $17.7m for the six months to December 2022.
Hamilton & Waikato Tourism is launching an ambassador programme for people who want to become storytellers for the region and engage with visitors around the concepts of ‘manaakitanga’ and ‘kaitiakitanga’.
The FIFA Women’s World Cup could generate up to $18m for the Waikato region, driven by increased spending from domestic and international visitors, according to an assessment released by Hamilton City Council.
There’s a key component missing from the region’s tourism offer, says Hamilton & Waikato Tourism’s new CEO.
With more people moving to the region and its tourism profile on the up, the Waikato is looking to capitalise on momentum with its new destination management plan.
The local drive market will play a significant role in the recovery of Waikato’s tourism sector, says the chief executive at Hamilton & Waikato Tourism.
Waikato regional development agency Te Waka and Hamilton & Waikato Tourism have launched their ‘Mighty Local’ campaign in an effort to boost businesses affected by the Covid-19 lockdown.
The Hamilton & Waikato region reached another significant milestone recently when it smashed its record for annual visitor expenditure.
Some of New Zealand’s top public relations specialists are heading to Hamilton & Waikato following the announcement that the Public Relations Institute of New Zealand (PRINZ) will be holding their annual conference in the region in 2018.
Visitors to Hamilton & Waikato are spending more than this time last year, with nearly $1.44 billion ringing through tills across the region.