Enterprise Dunedin has launched a new campaign with a message to challenge visitor perceptions around the city and raise awareness of its profile as a destination.
The Dunedin visitor centre is one of the first in the country to debut a new-look isite following a national rebrand of the network.
Events and the impact of cruise’s “mass tourism” are among some of the issues Ōtepoti Dunedin Destination Management Plan has identified as key areas of focus for the city and region’s development.
A co-ordinated effort preferably at the national level is needed to help fund the execution of regional destination management plans, says Enterprise Dunedin.
With Dunedin Stadium hosting today, the Ticker hears how the city has been preparing and hopes to benefit.
The Dunedin City Council is exploring new ways to revitalise Dunedin Railways Limited and the Taieri Gorge train service.
Dunedin is using its reputation as a knowledge hub to encourage more conferences and events to come to the city.
Applications for the final Dunedin Regional Events Funding Round, with a total of $265,000 up for grabs, will open on 3 October.
The findings will inform the region’s destination management plan.
Domestic visitor spending has increased in Dunedin since the borders shut last year, partly making up for the loss of direct flights from Australia and lack of international cruise.
Enterprise Dunedin has hired Stafford Strategy to refresh its destination plan for the city.
Enterprise Dunedin has appointed Sydney-based public relations agency Seven Communications to promote the city in the Australian market.
The acting destination team leader at Enterprise Dunedin, Bree Jones, has resigned to take up a role with Canterbury Rugby.
Dunedin is beckoning visitors to experience a winter more intriguing this year and discover the many natural and urban wonders of this beautiful and quirky southern city.
Dunedin is attracting more international visits by promoting the city’s unique points of difference, such as its wildlife icons and heritage buildings.
Visitors travelling into the city will soon be greeted by refreshed city boundary signage using the well-established Dunedin brand logo, enhancing the arrival experience with a welcome that reflects the unique city identity.
Bree Jones, Business and Events Tourism Advisor at Enterprise Dunedin, has been appointed to the board of CINZ representing the gold level membership and was elected chair of the NZ Convention Bureau.