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Northland Inc has launched a campaign encouraging visitors to take the scenic route and take in the region at their own pace while work on SH1 through the Brynderwyn Hills takes place.
Visitor spend on the West Coast totalled $30.1m in January 2024, with $14.4m of that coming from international visitors.
Sixteen Taranaki food and drink producers have created the Taste Taranaki Producer Map.
New Zealand should lean into creativity to attract more of the American market, says Illinois Office of Tourism’s deputy director, Daniel Thomas.
More than 130 partners have helped to raise $2m for Tātaki Auckland Unlimited’s Destination Partnership Programme in just over six months since its launch.
It may not yet be clear when the Chinese visitor market will fully recover but emerging trends could be a valuable opportunity, says TNZ’s CEO.
Hamilton and Waikato Tourism has launched its ‘Summer Magic’ campaign to drive visitation to the region over the next few months.
Nelson Airport and Nelson Regional Development Agency are hoping to create an air of romance for people looking to jet off on a getaway to the region this Valentine’s Day.
Tourism New Zealand is campaigning in the United States to entice more visitors to New Zealand amid what it calls a strong summer.
Hospitality New Zealand’s new five-year strategic plan includes ambitions to empower members with enhanced digital capability using data-driven insights and best-practice tactics.
Tourism businesses are being invited to take part in Destination Hauraki Coromandel’s Coromandel Cure campaign.
Enterprise Dunedin has launched a new campaign with a message to challenge visitor perceptions around the city and raise awareness of its profile as a destination.
Destination Hauraki Coromandel has launched a summer campaign it believes is a world first for the way it is supported by science.
Hawke’s Bay Tourism has launched a new marketing campaign to entice visitors to the region over the summer.
Eight Nelson tourism and hospitality businesses have joined forces to promote the popular Tāhunanui Beach as a visitor destination this summer.
Development West Coast has restarted its Pretty great, actually campaign for summer, this time with more exposure for operators and broader reach targets.
The operators are working with TNZ to showcase indigenous culture and storytelling to international audiences.
RotoruaNZ has launched a new summer campaign to entice visitors to the city.
Trust Tairāwhiti and Tairāwhiti Gisborne have launched a new campaign to entice visitors to the region this summer.
Tourism Central Otago’s annual food and beverage celebration, Eat.Taste.Central, is back for another two-week festival of flavour showcasing the best of Central Otago food and wine.
The appointment aims to help increase visitation and engagement across RealNZ’s experiences in both the domestic and international visitor markets.
Tourism New Zealand’s WeChat Pay pilot programme targeting the Chinese visitor market is now well underway.
Tourism New Zealand uses the brand power of Kiwi film director and actor Taika Waititi to promote the country overseas.
A new effort to promote Waitomo tourism businesses highlights the impact that regenerative tourism can make towards Tiaki (care) and the community.
Development West Coast, Monteiths and the West Coast Pie Company are teaming up on a campaign to promote the personality of the region with a combination of a pie and a brew.
The Beautiful Game FIFA Women’s World Cup campaign from Tourism New Zealand and Mackenzie Tourism has generated close to $20m in equivalent advertising value.
Nelson Regional Development Agency has launched a new campaign to attract more visitors this spring, particularly families over the September and October school holidays.
The British now have a stronger awareness of New Zealand’s cultural experiences and attractions thanks to an advertising push by Tourism New Zealand and former English international footballer Hope Powell.
Tourism New Zealand says its $5m If You Seek campaign has led to “record high” brand preference in promoting the country as a holiday destination in key markets such as the US and China.
Tātaki Auckland Unlimited has launched its a new initiative to promote the Auckland region after securing nearly $1.8m in membership fees from businesses across the region.
It hasn’t been an ideal opening but the operator is focused on moving season passes in compressed two-week campaign.
Tourism New Zealand and Trip.com have signed a memorandum of understanding that will see New Zealand promoted as a destination across Asia Pacific.
Tourism New Zealand has launched a $575k campaign to help attract visitors to the FIFA Women’s World Cup 2023 starting in July.
AirAsia is offering sale fares between Kuala Lumpur, Sydney and Auckland as part of a new promotion.
Development West Coast has pushed into winter with a new light-hearted campaign it hopes will continue the region’s strong recovery from the pandemic.
Wētā Workshop, Mediaworks and media agency MBM have teamed up to create New Zealand’s first ever 3D effect digital-out-of-home, or 3DOOH, billboard.
After three years of campaigning at home, it will focus only on promoting the country overseas from 1 July.
Tourism New Zealand wanted to continue domestic marketing work as part of its portfolio approach to key visitor markets.
“Ultimately, it’s a decision for MBIE and the minister on what they want as the future role for Tourism New Zealand” – René de Monchy.
Christchurch Airport and Tourism New Zealand have formed a three-year partnership to grow tourism in the South Island.
Air New Zealand is offering more than 25,000 tickets to 80 domestic destinations as part of its Grab Life By The Seat promotion with Grabaseat.
Eight southern regional tourism organisations have unveiled the Southern Way touring initiative.
Wellington City Council is urging people to get snap-happy with photos of all species big and small ahead of the iNaturalist City Nature Challenge.
The novel promotion aims to entice people to explore the region over the ANZAC holiday.
Auckland is once again calling Australian visitors to take a trip across the Tasman this summer and explore what the city has to offer.
Nelson Regional Development Agency has launched another 20,000 maps with themed journeys to attract visitors to the region.
An industry-first collaboration between RTOs and Auckland Airport showcases 17 Kiwi operators across eight North American cities.
Tourism operators are centre stage in a new campaign to attract visitors to Hawke’s Bay over the Easter and school holidays.
Tourism New Zealand is ramping up its winter campaigning to the Australian market with a complementary take on the If You Seek campaign.
