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Tuesday 05 March 2024
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Campaigns

TNZ leans into ‘Kiwiness’ in new campaign
5 Mar 2024   /

TNZ leans into ‘Kiwiness’ in new campaign

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Northland Inc launches visitor campaign
27 Feb 2024   /

Northland Inc launches visitor campaign

Northland Inc has launched a campaign encouraging visitors to take the scenic route and take in the region at their own pace while work on SH1 through the Brynderwyn Hills takes place.


West Coast visitor spend tops $30m in Jan
23 Feb 2024   /

West Coast visitor spend tops $30m in Jan

Visitor spend on the West Coast totalled $30.1m in January 2024, with $14.4m of that coming from international visitors.


F&B producers launch Taste Taranaki map
23 Feb 2024   /

F&B producers launch Taste Taranaki map

Sixteen Taranaki food and drink producers have created the Taste Taranaki Producer Map.


NZ “punches above its weight” in America – Kiwi-born US tourism leader
20 Feb 2024   /

NZ “punches above its weight” in America – Kiwi-born US tourism leader

New Zealand should lean into creativity to attract more of the American market, says Illinois Office of Tourism’s deputy director, Daniel Thomas.


Auckland destination programme raises $2m from 130+ partners
15 Feb 2024  

Auckland destination programme raises $2m from 130+ partners

More than 130 partners have helped to raise $2m for Tātaki Auckland Unlimited’s Destination Partnership Programme in just over six months since its launch.


…as René de Monchy gives TNZ’s view on state of China recovery
13 Feb 2024   /

…as René de Monchy gives TNZ’s view on state of China recovery

It may not yet be clear when the Chinese visitor market will fully recover but emerging trends could be a valuable opportunity, says TNZ’s CEO.


HWT launches ‘Summer Magic’ campaign
12 Feb 2024  

HWT launches ‘Summer Magic’ campaign

Hamilton and Waikato Tourism has launched its ‘Summer Magic’ campaign to drive visitation to the region over the next few months.


NRDA drums up destination love with roses
12 Feb 2024   /

NRDA drums up destination love with roses

Nelson Airport and Nelson Regional Development Agency are hoping to create an air of romance for people looking to jet off on a getaway to the region this Valentine’s Day.


TNZ drives US for year-round visitation
2 Feb 2024   /

TNZ drives US for year-round visitation

Tourism New Zealand is campaigning in the United States to entice more visitors to New Zealand amid what it calls a strong summer.


Hospitality NZ in for digital overhaul

Hospitality NZ in for digital overhaul

Hospitality New Zealand’s new five-year strategic plan includes ambitions to empower members with enhanced digital capability using data-driven insights and best-practice tactics.


Operators invited to participate in Coromandel campaign
22 Jan 2024   /

Operators invited to participate in Coromandel campaign

Tourism businesses are being invited to take part in Destination Hauraki Coromandel’s Coromandel Cure campaign.


Dunedin destination campaign launched
12 Dec 2023   /

Dunedin destination campaign launched

Enterprise Dunedin has launched a new campaign with a message to challenge visitor perceptions around the city and raise awareness of its profile as a destination.


DHC claims world first in science-backed $200k campaign
30 Nov 2023   /

DHC claims world first in science-backed $200k campaign

Destination Hauraki Coromandel has launched a summer campaign it believes is a world first for the way it is supported by science.


Hawke’s Bay Tourism launches ‘Tastes Like Summer’ campaign

Hawke’s Bay Tourism launches ‘Tastes Like Summer’ campaign

Hawke’s Bay Tourism has launched a new marketing campaign to entice visitors to the region over the summer.


Nelson operators partner to promote Tāhunanui
16 Nov 2023   /

Nelson operators partner to promote Tāhunanui

Eight Nelson tourism and hospitality businesses have joined forces to promote the popular Tāhunanui Beach as a visitor destination this summer.


DWC restarts ‘Pretty great, actually’ campaign for summer
13 Nov 2023   /

DWC restarts ‘Pretty great, actually’ campaign for summer

Development West Coast has restarted its Pretty great, actually campaign for summer, this time with more exposure for operators and broader reach targets.


TNZ, Māori operators collaborate on international campaign
2 Nov 2023   /

TNZ, Māori operators collaborate on international campaign

The operators are working with TNZ to showcase indigenous culture and storytelling to international audiences.


RotoruaNZ launches ‘Best Summer Ever’ campaign
2 Nov 2023   /

RotoruaNZ launches ‘Best Summer Ever’ campaign

RotoruaNZ has launched a new summer campaign to entice visitors to the city.


Gisborne launches summer marketing campaign
26 Oct 2023   /

Gisborne launches summer marketing campaign

Trust Tairāwhiti and Tairāwhiti Gisborne have launched a new campaign to entice visitors to the region this summer.


TCO whets appetite for Otago with Eat.Taste.Central
18 Oct 2023   /

TCO whets appetite for Otago with Eat.Taste.Central

Tourism Central Otago’s annual food and beverage celebration, Eat.Taste.Central, is back for another two-week festival of flavour showcasing the best of Central Otago food and wine.


RealNZ appoints media agency to drive engagement
11 Oct 2023  

RealNZ appoints media agency to drive engagement

The appointment aims to help increase visitation and engagement across RealNZ’s experiences in both the domestic and international visitor markets.


Tourism NZ’s WeChat Pay pilot live with operators
10 Oct 2023   /

Tourism NZ’s WeChat Pay pilot live with operators

Tourism New Zealand’s WeChat Pay pilot programme targeting the Chinese visitor market is now well underway.


TNZ’s $690k campaign featuring Taika Waititi
4 Oct 2023   /

TNZ’s $690k campaign featuring Taika Waititi

Tourism New Zealand uses the brand power of Kiwi film director and actor Taika Waititi to promote the country overseas.


Waikato tourism spotlights Waitomo Tiaki
3 Oct 2023   /

Waikato tourism spotlights Waitomo Tiaki

A new effort to promote Waitomo tourism businesses highlights the impact that regenerative tourism can make towards Tiaki (care) and the community.


Taste of the West Coast campaign launches
2 Oct 2023   /

Taste of the West Coast campaign launches

Development West Coast, Monteiths and the West Coast Pie Company are teaming up on a campaign to promote the personality of the region with a combination of a pie and a brew.


World Cup activation generates $20m EAV – TNZ
12 Sep 2023   /

World Cup activation generates $20m EAV – TNZ

The Beautiful Game FIFA Women’s World Cup campaign from Tourism New Zealand and Mackenzie Tourism has generated close to $20m in equivalent advertising value.


NRDA campaign targets families for spring holidays
4 Sep 2023   /

NRDA campaign targets families for spring holidays

Nelson Regional Development Agency has launched a new campaign to attract more visitors this spring, particularly families over the September and October school holidays.


TNZ teams with UK footy star to promote NZ
18 Aug 2023   /

TNZ teams with UK footy star to promote NZ

The British now have a stronger awareness of New Zealand’s cultural experiences and attractions thanks to an advertising push by Tourism New Zealand and former English international footballer Hope Powell.


One year on: ‘If You Seek’ generates longer visits, higher spend – TNZ
17 Aug 2023   /

One year on: ‘If You Seek’ generates longer visits, higher spend – TNZ

Tourism New Zealand says its $5m If You Seek campaign has led to “record high” brand preference in promoting the country as a holiday destination in key markets such as the US and China.


Auckland launches new destination programme after raising $1.8m from businesses
24 Jul 2023   /

Auckland launches new destination programme after raising $1.8m from businesses

Tātaki Auckland Unlimited has launched its a new initiative to promote the Auckland region after securing nearly $1.8m in membership fees from businesses across the region.


Selling in uncertainty: RAL fires up marketing in late push of ski season
5 Jul 2023   /

Selling in uncertainty: RAL fires up marketing in late push of ski season

It hasn’t been an ideal opening but the operator is focused on moving season passes in compressed two-week campaign.


TNZ, Trip.com promote NZ to Asia
4 Jul 2023  

TNZ, Trip.com promote NZ to Asia

Tourism New Zealand and Trip.com have signed a memorandum of understanding that will see New Zealand promoted as a destination across Asia Pacific.


TNZ launches $575k ‘Beautiful Game’ World Cup campaign to drive visitation
22 Jun 2023   /

TNZ launches $575k ‘Beautiful Game’ World Cup campaign to drive visitation

Tourism New Zealand has launched a $575k campaign to help attract visitors to the FIFA Women’s World Cup 2023 starting in July.


AirAsia launches $139 Auckland – Sydney sale
14 Jun 2023   /

AirAsia launches $139 Auckland – Sydney sale

AirAsia is offering sale fares between Kuala Lumpur, Sydney and Auckland as part of a new promotion.


There’s worse places to be: DWC leans into winter to continue beating pre-Covid spend
7 Jun 2023   /

There’s worse places to be: DWC leans into winter to continue beating pre-Covid spend

Development West Coast has pushed into winter with a new light-hearted campaign it hopes will continue the region’s strong recovery from the pandemic.


Wētā creates NZ’s first 3D effects billboard to showcase Unleashed
6 Jun 2023  

Wētā creates NZ’s first 3D effects billboard to showcase Unleashed

Wētā Workshop, Mediaworks and media agency MBM have teamed up to create New Zealand’s first ever 3D effect digital-out-of-home, or 3DOOH, billboard.


Tourism New Zealand to end domestic marketing…
16 May 2023   /

Tourism New Zealand to end domestic marketing…

After three years of campaigning at home, it will focus only on promoting the country overseas from 1 July.


…despite its desire to continue home campaigns
16 May 2023   /

…despite its desire to continue home campaigns

Tourism New Zealand wanted to continue domestic marketing work as part of its portfolio approach to key visitor markets.


Could Tourism New Zealand exit the domestic market?
15 May 2023   /

Could Tourism New Zealand exit the domestic market?

“Ultimately, it’s a decision for MBIE and the minister on what they want as the future role for Tourism New Zealand” – René de Monchy.


Tourism NZ, Christchurch Airport to grow South Island tourism
10 May 2023   /

Tourism NZ, Christchurch Airport to grow South Island tourism

Christchurch Airport and Tourism New Zealand have formed a three-year partnership to grow tourism in the South Island.


Air NZ promos 25,000 sale fares to 80 domestic destinations
5 May 2023  

Air NZ promos 25,000 sale fares to 80 domestic destinations

Air New Zealand is offering more than 25,000 tickets to 80 domestic destinations as part of its Grab Life By The Seat promotion with Grabaseat.


RTOs launch Southern Way touring network
3 May 2023   /

RTOs launch Southern Way touring network

Eight southern regional tourism organisations have unveiled the Southern Way touring initiative.


Wellington rallies nature lovers for global challenge
19 Apr 2023  

Wellington rallies nature lovers for global challenge

Wellington City Council is urging people to get snap-happy with photos of all species big and small ahead of the iNaturalist City Nature Challenge.


Secret cameras to snap Coromandel visitors in ‘world first’ campaign
18 Apr 2023   /

Secret cameras to snap Coromandel visitors in ‘world first’ campaign

The novel promotion aims to entice people to explore the region over the ANZAC holiday.


Auckland calls to Australian market
14 Apr 2023   /

Auckland calls to Australian market

Auckland is once again calling Australian visitors to take a trip across the Tasman this summer and explore what the city has to offer.


Nelson launches more themed journeys maps
12 Apr 2023   /

Nelson launches more themed journeys maps

Nelson Regional Development Agency has launched another 20,000 maps with themed journeys to attract visitors to the region.


Auckland, Queenstown join forces for US roadshow
11 Apr 2023   /

Auckland, Queenstown join forces for US roadshow

An industry-first collaboration between RTOs and Auckland Airport showcases 17 Kiwi operators across eight North American cities.


Napier top regional destination as Hawke’s Bay launches first post-cyclone campaign

Napier top regional destination as Hawke’s Bay launches first post-cyclone campaign

Tourism operators are centre stage in a new campaign to attract visitors to Hawke’s Bay over the Easter and school holidays.


Tourism NZ’s winter campaign entices Aussies with ‘ahhh and ahh’
6 Apr 2023   /

Tourism NZ’s winter campaign entices Aussies with ‘ahhh and ahh’

Tourism New Zealand is ramping up its winter campaigning to the Australian market with a complementary take on the If You Seek campaign.